Welcome to our blog! Here, you’ll find stories about local artists, their setbacks, successes, and artistic journeys, but also helpful resources on how to utilize modern marketing techniques to sell your art, and ways to stay up-to-date with local art events! Filter through our articles by selecting topics from the left. Enjoy!
From the second a customer opens the door to a storefront, they are judging the brand, the appearance, displays, product, and people. A website is no different. Have you ever logged onto a webpage that was disorganized, distracting, or just plain sketchy? How long did you stay? Not long, right? Did you purchase anything? Our guess is no. ... Read More
If you’ve yet to explore the world of Pinterest, you’re just in time! “The world’s catalog of ideas,’ is taking off in a new direction to allow merchants to sell those beloved ideas and products people have been pinning for years. By utilizing an accepted commerce platform, Buyable Pins will become available when fans are viewing your artwork. ... Read More
A photo could never do your artwork justice, but it can make or break a sale. In the world of e-commerce, photos are everything. Think of the last trip you booked. How long did you spend comparing the photos of hotels, and how much did those photos influence your choice in where to stay? Now think of the last item you purchased online, would you ... Read More
Instagram is gaining ground at an incredibly fast rate. If you haven’t jumped on the bandwagon yet, it’s time! Not only is Instagram free to use, it also opens doors and connects users to millions with just a few clicks. Grab your smart phone and start snapping photos of everything that makes you, you! And everything that makes your artwork ... Read More
In the world of ecommerce, Facebook is your friend. Maybe even your best friend. Nearly one billion people utilize Facebook every single day. Potential customer base doesn’t get much bigger than that. Perhaps the best part of using Facebook to sell your art, is that it’s incredibly cost effective. On its own, Facebook is a giant for anyone ... Read More