From the second a customer opens the door to a storefront, they are judging the brand, the appearance, displays, product, and people. A website is no different. Have you ever logged onto a webpage that was disorganized, distracting, or just plain sketchy? How long did you stay? Not long, right? Did you purchase anything? Our guess is no.
Whether you are selling on your own website or through social media, you have one chance to make a good first impression. An attractive website is the first step to acing the online sales funnel. Get visitors to your site, and get them to buy. Along with an eye-catching layout, making site navigation simple and purchasing a breeze is equally important. You’re an artist, you don’t want your online presence to say otherwise.
Landing pages are a great way to make the successful first impression and gather information about your prospective buyers. When linked to your online store from an ad, social media, post, etc., a landing page can be set up as the first thing the visitor sees. They’ve gotten there because they are interested in your work, in your brand, and in you as an artist. Make their interest work in your favor. Within your landing page, maybe offer 10% off their first purchase when they enter their name and email information. Or create a call-to-action for them to subscribe to your newsletter, share the link on social media, or “Like” your business Facebook page. With calls-to-action, you are getting more fans to spread the word for you with little to no change out of your pocket. There are countless options and even more ways to impress customers when it comes to landing pages.
In order to move your customer from “I want” to “I have” quickly, make it simple. Deep links are hidden links that upon clicking an image of a product, the user is immediately directing to the purchasing page. Setting up a gallery within Facebook and/or on your webpage can allow you to hyperlink each of the gallery images to their purchasing pages (shopping cart if you will). With just a couple of clicks, your fan has just become your customer and the proud owner an original piece of art! That is the main goal when working through the online sales funnel, limit lag time when the customer has to click through several steps and may ultimately change their mind.
Keeping all of these tips in mind will increase your conversion rate of site seers turned paying customers. Pretty. Simple. It’s Customer Service 101. Attract customers, and give them a hassle free experience! With ecommerce the possibilities and potential are endless. As artists ourselves, we know that you’ve put a great deal of your time, self, and heart into your latest piece. Show it, and don’t sell it short.