Instagram is gaining ground at an incredibly fast rate. If you haven’t jumped on the bandwagon yet, it’s time! Not only is Instagram free to use, it also opens doors and connects users to millions with just a few clicks. Grab your smart phone and start snapping photos of everything that makes you, you! And everything that makes your artwork yours.
To start making the most of Instagram, begin by making sure the photos you are sharing are high quality. This way you capture an audience at first glance. You can read our tips on this very subject at:
Get to know your followers, and follow those that will help spread your artwork to more sets of eyes. By capitalizing on those accounts that are already well established in the art scene, your fan base will grow faster leading to more opportunity at buyers. This includes following accounts belonging to collectors, curators, and art dealers. Getting your message out to those who will continue to spread it, is the bottom line.
#HashtagsAreyourFriend. Believe it! By including several hashtags in your photo’s caption, you are allowing anyone, literally anyone, to find your photo and brand with a simple search. Your hashtags should be related to all components of the artwork. For example, if your piece is a painting of the Big Horn Mountains, a good use of subject hashtags may be: #BigHornMountains #Wyoming. Then be sure to include hashtags explaining the medium used; #Watercolor, for example. Lastly, include hashtags that explain to the viewer how you were inspired to paint such a piece; #Beautiful #Adventure #Explore #GetOutside.
Always be sure to tag other accounts that may find the piece interesting, or if that user was a part of this piece’s journey. Geotagging is another exceptionally helpful tool to reach more people. When posting, choose “Add Location.” This is a simple way to allow those searching for photos of that spot on the map to find you.
Timing your posts is essential to your Instagram success. Post when people are most likely to see it on their feed. Lunch time, evenings, weekends, are best as people actually have a moment to check their accounts, and may even be posting themselves. A much smaller number of people are going to see posts that happen in the middle of the workday.
There are times when the free road doesn’t take you where you want to go, and you have to pay to get there. Creating Instagram ads through Facebook Ads Manager is an affordable way to do just that. By offering several different ways for ad users to pay, you are able to find the route that works best for you. This may be CPC, Cost Per Click, or if the ad is a video, another option would be CPV, Cost Per View. If no one sees it, you’re not paying a fortune for an unsuccessful ad. Through Facebook Ads Manager, you can target the exact audience you want to reach. Pick and choose locations, demographics, and Facebook/Instagram behaviors that you think would be most likely interested in purchasing your artwork. Facebook Ads Manager is user-friendly and records statistics for you so that you can see upfront how an ad is benefiting you.
Most importantly when utilizing Instagram, make a great first impression on those new to following you. Include a profile photo that expresses your true self and a bio to match. Be sure that in your bio, there is a link to where fans can go to purchase your art. Make this self-explanatory and easy to use as to not turn away a potential sale. Above all, show off your passion, talent, and unique spirit to spark interest and start selling!