In the world of ecommerce, Facebook is your friend. Maybe even your best friend. Nearly one billion people utilize Facebook every single day. Potential customer base doesn’t get much bigger than that. Perhaps the best part of using Facebook to sell your art, is that it’s incredibly cost effective.
On its own, Facebook is a giant for anyone selling (just about) anything online. A business page is the perfect place to begin building your brand. Keep your fans’ newsfeeds hopping by posting frequently with interesting information, photos, and new pieces you have ready to sell. It’s important to let them get to know the artist behind the piece they’re eyeing. Create your brand with what you already know – yourself! Share selfies, photos of your workspace, and don’t forget to post about those things and people who have inspired your creativity.
When business is slow, give it a boost! Facebook ads allow you to target a specific audience by age, gender, location, and interests. Boost a post for as little as $3 a day or spend more to reach more, by creating specific ads to fit your audience. You don’t have to be Don Draper to understand ad basics. Facebook Ads Manager is user friendly with great support for when you need it. Snap an eye catching photo of your latest piece, add in a few lines of detailed copy on how to get it, and pick out the people you think are most likely to buy it.
Facebook and business go hand in hand. Pair Facebook with Shopify, and you’ve got yourself a perfect match. Shopify is a commerce platform that allows you to sell anywhere in the world through a website, store, and social media. Potential customers can browse and buy directly from your Facebook page, thanks to Shopify software. Change the game of email marketing when you team up with Shopify to help sell your art directly through Facebook Messenger. Send your best customers a photo of your latest work complete with a link to buy. By doing so, you’re eliminating unnecessary steps for your customer in the purchasing process.
Choosing an ecommerce platform can be a bit tricky as the options continue to grow. Yet another commerce companion we suggest is Square. It’s simply genius. With a plugin on your Facebook page, you can accept multiple forms of payment with quick turnaround time on deposits. If you plan on selling your artwork at an event or within in a store, you’ll be one step ahead with Square. With a small attachment for your iPhone, Square allows you to take a credit card payment anytime, anywhere. As technology changes, Square keeps up! They already have an option for contactless and chip payment methods.
Facebook is the perfect place to begin your journey selling the artwork you’ve put so much time into. Potential buyers are literally just a click away, the tools to do so are probably already in your back pocket, and you won’t be emptying your pockets in the process. Facebook is still king, and it continues to grow every day. What better place to make your dreams reality?